Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mellowapure.com.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies – data files placed on your device or computer, often including an anonymous unique identifier. Learn more at http://www.allaboutcookies.org
Log files – track actions occurring on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps
Web beacons, tags, and pixels – electronic files used to record how you browse the Site (e.g., Google Analytics, Facebook Pixel, Google Tag Manager)

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

Name
Billing address
Shipping address
Payment information (including credit card details)
Email address
Phone number

We refer to this information as “Order Information.”

When we talk about “Personal Information”, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

Process and fulfill your orders
Arrange shipping and provide order confirmations
Communicate with you
Screen orders for risk or fraud
Provide you with marketing or promotional information (in line with your preferences)

We use Device Information to:

Detect and prevent fraud (especially via IP address)
Improve and optimize our website
Analyze customer behavior and marketing performance

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our business. For example:

We use Shopify to power our online store
We use Google Analytics to understand how customers use our website

We may also share your information to:

Comply with legal obligations
Respond to lawful requests (e.g., subpoenas or court orders)
Protect our rights

Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising via:

You can also opt out through: http://optout.aboutads.info/

Do Not Track

Please note that we do not change our data collection practices when we detect a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to:

Access your personal data
Request correction or updates
Request deletion of your personal data

To exercise these rights, please contact us using the details below.

Data Retention

We retain your Order Information for our records unless and until you request deletion.

Minors

This website is not intended for individuals under the age of 18.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.

Contact Us

For more information about our privacy practices or if you have questions, please contact us:

Name: Mellowa Pure
Email: contact@mellowapure.com
Website: www.mellowapure.com
Address: 1 Marvys Walk, Sheffield, S4 3JD, United Kingdom